Welcome back to another episode of 6 Star Business! In today's episode, we are diving deep into the world of personal and professional transformation with our incredible guest, Irene Cassiotis.
Irene talks about how branding can truly transform both organizations and individuals within them.
We discuss the importance of aligning our decisions with our purpose and the impact it can have on both ourselves and our communities. Irene shares valuable insights on the role of discomfort in growth and how it has contributed to her own evolution.
Irene's passion for creating meaningful and impactful work shines through as she discusses her journey from surface marketing to developing communication strategies that align with the core values and culture of businesses.
Here’s some highlights of the conversation:
15:50 - Quitting her job, transforming life and starting the business.
21:35 - How Irene embraced Breathwork for business & personal balance
24:30 - Building the wrong business model, resisting necessary transformation.
33:03 - Brand communications sparking transformation for growth-oriented individuals.
42:49 - Being 6 star means raw transparency.
49:13 - Creating intentional and impactful work.
plus much more…
Here’s Some Information About Our Guest, Irene:
Irene Cassiotis, Founder & Director, Elloom
Irene Cassiotis director at Elloom and in brand communications since 2011. With a lifelong interest in psychology and learning about the development of the self, Irene brings unique insight to what makes a brand impactful and the power of an aligned brand.
Something Interesting About You:
I've recently experienced the magic of Trees. Energetics - how they mirror the earth evolution and hold the earth.
What Are You Famous For?
I'm struggling to answer this one. Maybe you can help me with it 😅
[she’s truly humble! I'd say she is famous for bringing out the true essence of someone in colour and form]
Here’s How You Can Contact Irene:
The purpose of the 6 Star Business is to help businesses find more meaning, purpose and profits in their endeavours. We seek to 'do it differently' and encourage everyone to rise above the status quo to do what it takes to be different: with meaning, purpose and intention. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!
If you'd like to get in touch please contact us at email@example.com