Our podcast guest today hails from Florida in the USA, and brings a long history of business experience in the travel and tourism and marketing industries. Marco Torres is his name, and he understands the importance of delivering value and he talks to myself and my co-host, Koray, about his current business and how people can leverage this to provide additional value and gratitude to their employees, customers and stakeholders.
His energy and passion for people and giving MORE is evident as he talks animatedly about the benefits of providing value and how we can all do that for those in our worlds and circles around us.
Here’s a summary of what we discussed:
05:48 - servicing ALL niches
07:11 - why discounting is a tempting mistake
11:20 - using automation for testimonials
14:00 - where the idea started for Marketing Boost
25:00 - the sales funnel builder upgrade
30:00 - the financial advisor case study
34:50 - how incentives are only 1 of the tools in the toolbox
39:30 - where incentives look bad and don’t work
51:37 - going beyond incentives to build the 6 star team
and much more…
Here’s some information about our guest:
Marco Torres, Founder & CEO, Marketing Boost
Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar in sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
What Are You Famous For?
The call me the "Idea Man"
Something Interesting About You:
Started as an entrepreneur at a very early age by the time he was 12 years old he was featured on the front page of his local newspaper for building the biggest paper route they had ever seen. By age 23 he had opened 5 restaurants and a nightclub in San Juan Puerto Rico and the Virgin Islands.
Here’s some information about my co-host:
Founder & CEO, Go Beyond Global
Check out our previous episode here.
The purpose of the 6 Star Business is to help businesses find more meaning, purpose and profits in their endeavours. We seek to 'do it differently' and encourage everyone to rise above the status quo to do what it takes to be different: with meaning, purpose and intention. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!
If you'd like to get in touch please contact us at firstname.lastname@example.org