6 Star Leaders

What Is Gamification, and How Can It Create True Engagement?; with Luke Jamieson

May 03, 2022 Aveline Clarke Season 2 Episode 17
6 Star Leaders
What Is Gamification, and How Can It Create True Engagement?; with Luke Jamieson
Show Notes

Today’s episode brought us the wisdom and insightful genius of Luke Jamieson, on a topic that impacts us all and is even more relevant in our current ‘Great Resignation’ climate.  He is a warm, caring human with a long history connecting him to raising engagement and enjoyment for employees.  I’m really grateful for his insights today, as we find ourselves moving through more change and evolution in a post-pandemic world.

He gives us a view of employee engagement as it’s evolved from it’s inception as a ‘core driver’ and focus for organisations, through to today.

Here’s a summary of what we discussed:

06:45 - the influence of social media on customer experience

09:55 - the early onset of gamification

16:30 - his focus was always on the customer, not a number to reach

28:09 - who is gamification for?

32:27 - how co-creation impacts engagement

36:44 - the great resignation

40:30 - how value can be linked to gamification

46:43 - the opportunity in stories

and much more… 


Here’s some information about our guest:

Luke Jamieson
Regional Manager, Centrical

Luke is one of the top 25 global influencers and thought leaders on customer experience and employee engagement. His rebellious, unconventional approaches have been attributed to him earning such titles. But it’s his combination of vision, high energy, audacious creativity and mischievous execution that makes him an inspiring and refreshing keynote speaker, podcaster and blogger. 

Featured in numerous publications including The Wall Street Journal and The Australian. 

He studied design thinking at D.school, Stanford University and is a certified LEGO® Serious Play® facilitator.

Something Interesting About You

I have been a baker, drove cattle, been arrested overseas and I collect celebrity moments.

What Are You Famous For?

Legend in my own lunchbox but... top 25 Global thought leader on CX and EX and also built a contact centre that became Best global contact centre.


LI: https://www.linkedin.com/in/luke-jamieson/

T: https://www.thinkers360.com/tl/LukeJamieson

T & I: Twitter and Instagram - @LukeCXEX

W: https://www.centrical.com

Here’s some information about my co-host:

Endre Hoffmann

Founder & Coach, The Doctor of Self Worth


Your host,  


Check out our previous episode here.

The purpose of the 6 Star Business is to help businesses find more meaning, purpose and profits in their endeavours. We seek to 'do it differently' and encourage everyone to rise above the status quo to do what it takes to be different: with meaning, purpose and intention. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!

If you'd like to get in touch please contact us at contact@6star.business