6 Star Business

What Is Humane Marketing, and Why Should We Care?; with Sarah Santacroce - #61

April 05, 2022 Aveline Clarke Season 2 Episode 13
6 Star Business
What Is Humane Marketing, and Why Should We Care?; with Sarah Santacroce - #61
Show Notes

In today’s episode we are joined by Sarah Santacroce, who shared with us her journey that brought her to the place she is today, teaching people how to create humane marketing in a loud, noisy, business world.  


She speaks with wisdom, humility and reverence as she describes a revolution that is needed in marketing, in order for businesses to move into the next era successfully.


Here’s a summary of what we discussed:


08:34 - where her journey began

10:18 - her epiphany moment

13:36 - the human component of being 6 Star

18:03 - the current issue with our focus for marketing

20:13 - ‘the magic formula’ that shames people

22:01 - marketing words are another form of bullying online

27:40 - searching for purpose can create anxiety

33:05 - how to have a different approach to marketing offers

38:20 - how the new generation will use tech

46:54 - we give others hope through our real-ness


And much more...

Enjoy!


Here’s some information about our guest:

Sarah Santacroce

Founder of The Humane Marketing circle and CEO of Simplicity

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.


Something Interesting About You

I grew up in a hippie commune


What Are You Famous For?

A Humane Marketing Revolution


Contact:

W: http://www.humane.marketing/circle

LI: https://www.linkedin.com/in/sarahsantacroce/ 

T: https://twitter.com/sarahsantacroce



Sarah's Books (on Amazon):
1. Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness
2. Selling Like We're Human: A roadmap to selling from the heart in a new business world!


Here's how you can get in touch with the 6 Star Community:

Simply go to https://community.6star.business to learn more and sign up.
 
The purpose of the 6 Star Business is to bring together purpose-minded business owners who want to create more impact in the world, live with more purpose, and rise above traditional methods of doing business. We do this by fostering 6 Star Leaders and creating a space for them to shine.

If you'd like to get in touch please contact us at contact@6star.business  

Your host,  

Aveline